What I do, plainly stated.
I fix broken processes, build custom systems, create websites that work, and provide technical leadership. Every engagement starts with understanding your actual situation—not selling you a package.
People come to me for different reasons. Some have a process that's falling apart. Some need something built that doesn't exist. Some just need a website that doesn't embarrass them. Some need a technical partner who can help them navigate decisions.
I don't have 'productized services' with cute names. I have experience, capability, and the patience to understand what you're actually dealing with before proposing solutions.
Websites & Web Applications
Your digital presence. From marketing sites to complex platforms—built to load fast, work on every device, and not require a PhD to update.
Website Development
A website that doesn't become your second job.
Clean, fast, maintainable marketing and business websites built for the long haul, not just the launch.
Ecommerce
Sell things online without losing your mind.
Online stores that support your operations—inventory management, payment processing, fulfillment integrations, and room to grow.
Membership Sites
Recurring revenue, gated content, community.
Member portals, subscription management, content dripping, and community features that keep people coming back.
SAAS Platforms
Your product idea, built for scale.
Multi-tenant applications with user management, billing integration, analytics dashboards, and the architecture to grow.
Fix What's Broken
Things that are on fire, barely holding together, or actively costing you time and money. The urgent stuff.
Process Rescue
Your critical process is held together with duct tape and prayers.
Stabilize fragile workflows, document tribal knowledge, and create a path to something sustainable.
Site Rescue & Performance
Your website is slow, broken, or held hostage.
Fix performance problems, broken functionality, and ownership issues without starting from scratch.
System Audit
You don't know what you don't know.
Comprehensive assessment of your technical systems: what's working, what's risky, what needs attention.
Build What's Missing
You've outgrown your current tools, or you need something that doesn't exist. Custom solutions built for how your business actually works.
Custom Platform Development
When off-the-shelf doesn't fit.
Purpose-built applications and platforms designed for your specific workflows and requirements.
Integrations & Automation
Stop being the glue between systems.
Connect your tools and automate repetitive work so your team can focus on what matters.
Database Architecture
Your data is a mess. Let's fix that.
Design data systems that make sense, scale properly, and give you a single source of truth.
AI & LLM Solutions
AI that does something useful.
Practical AI applications: document processing, internal assistants, analysis automation. Not hype.
Strategic Partnership
Not a one-time project. Ongoing technical leadership, guidance, and support.
Fractional CTO
Senior technical leadership without the full-time salary.
Strategic decisions, team development, and technical direction—on your terms.
Discovery & Strategy
Before you build the wrong thing.
Figure out what you actually need before committing to building it.
Team Mentoring
Make your developers better.
Code review, architecture guidance, and coaching that levels up your team over time.
How the work usually flows
Every engagement is different, but the pattern is similar.
We talk
A 15-20 minute conversation to understand what you're dealing with. No pitch, no pressure. Just getting oriented.
I dig in
Depending on complexity, I spend time understanding your current state. Sometimes this is a quick call. Sometimes it's a proper discovery engagement.
I propose
I tell you what I think should happen: scope, timeline, investment, trade-offs. You decide if it makes sense.
We build
Iterative work with regular communication. You see progress. You give feedback. The final product reflects reality, not assumptions.
You own it
Everything we build is yours—code, credentials, documentation. I help you understand it, and I stick around as long as you need me. If you don't, no hard feelings. You're never locked in.
Not sure what you need?
That's fine. Most people aren't.
Here's what I'd suggest: tell me what's frustrating you. What's taking too long. What keeps breaking. What you wish was different. We'll figure out together what kind of help makes sense.
Sometimes the answer is one of these services. Sometimes it's something else entirely. Sometimes the answer is 'you don't actually need me—here's what to do instead.'
"Aaron listens patiently and over time we learned the language of one another's industry. He asks the right questions to get the information needed to deliver against expectations in a timely manner."
Lori Chavez
Partner, Elevate Partners
Ready to talk about your situation?
15-20 minutes. No pitch deck. Just a conversation to see if working together makes sense.
Book a call