Get help you can trust
Whether you’re stuck, scaling, or starting fresh — I’ll meet you where you are and help you build what works.






People come first.
That’s what makes it work.
Finding Clarity in the Chaos
Calm the Noise
Whether it’s tech debt, unclear scope, or team stress: I bring a sense of calm and order so we can see what’s really happening.
Make It Make Sense
I connect the dots: goals, constraints, workflows, tools, people. The plan we build will actually work.
Build What Matters
No bloated roadmaps. No band-aids. Just thoughtful systems and clean execution that you’ll feel good handing off or scaling up.

What I Actually Do
This isn’t an agency playbook. It’s 20+ years of experience turned into practical, people-centered solutions — delivered with care.
Custom Systems That Work
From internal tools to client-facing platforms, I build solutions that are practical, scalable, and easy to maintain.
Problem Solving with Context
Every problem lives in a system. I don’t just fix symptoms — I trace root causes and design for long-term clarity.
Strategic Guidance
I help founders and teams navigate complexity with sharp thinking and calm momentum.
Collaborative by Default
I work *with* you, not just for you. Communication, transparency, and shared ownership are built into my process.
Built With Care
I give a damn. That shows up in the details — the polish, the UX, the performance, and the handoff.
Human-First Design
I think about the people behind the code. I make things usable, inclusive, and actually enjoyable to work with.
Trusted by founders, teams, and systems that matter
20+ years
Professional software development experience
3.2k+
Patients managed in healthcare systems I architected
$6B+
Orders analyzed through systems I've architected
90+ clients
Served directly or through agency leadership
35+ people
Mentored across three companies spanning 20+ years
What It’s Like to Work With Aaron
Aaron created elegant solutions to complex technical challenges, grounded in thoughtful strategy and clear communication. He’s a true systems thinker and team multiplier.

Lindsay Halsey
Co-Founder at Pathfinder SEO
I had the pleasure of working with Aaron through three of his five promotions at Zeek. When we began working together, he knew nothing about our business and we knew nothing about how to communicate what we needed to design a system from the ground up. Aaron listened patiently and over time we learned the language of one another's industry, though I must admit he became far more fluent in mine than I in his. Aaron has been the cornerstone of our ongoing platform development which is superior in functionality and more intuitive than any other sales management tool I have seen. He asks the right questions to get the information needed to deliver against expectations in a timely manner. He has helped create efficiency in our business and as such has helped us to accelerate client onboarding and growth. Any team would be stronger with Aaron involved.

Lori Chavez
Partner at Elevate Partners
When it comes to trusting someone with the unfamiliar, especially your business and livelihood, it's hard to find the right fit. Aaron Holbrook is that rare development partner who treats your business like it's his own. He takes the time to understand your goals, works within your budget, and still never loses sight of the big picture. Aaron is nimble, thoughtful, and genuinely invested. He brings ideas to life with care, craftsmanship, and integrity. If you're looking for a developer you can trust; Aaron is the one you want in your corner.

Jillian Herrera
Business Development/Executive Leadership at Anrak & Plus Sweeping
I had the pleasure of working with Aaron Holbrook over the past 5 years to build out a custom technology platform for our business and I highly recommend him. He took the time to really learn our business, which meant the solutions he delivered weren’t just technically solid — they actually solved real problems for us. He has a sharp mind, asks the right questions, and brings a great sense of humor to the table, which made working with him both productive and enjoyable. Most importantly, he’s someone you can count on to follow through and deliver excellent work. If you’re looking for someone who combines technical expertise with business insight and strong communication skills, Aaron is a great choice..

Teresa Slosson
Co-Founder at Elevate Partners
Aaron was a constant source of support, always patient and intentional in how he taught concepts like clean code, debugging, and systems thinking. He approaches challenges with calm confidence and always finds a thoughtful, maintainable path forward.

Jacob Arriola
Principal Software Engineer at Tomo
I had the privilege of being mentored by Aaron for a number of years, and his influence on me during that time left a lasting impact. Aaron is one of those people who is not just technically sharp, but also a great communicator, able to explain complex concepts in a way that's easily understandable. Aaron is someone who doesn't just build systems, but seeks to understand the underlying issues behind the requests in order to arrive at the best solutions. I'd highly recommend Aaron to any team who needs not just a top-notch developer or technical lead, but also a strategic thinker.

Philip Newcomer
Web App Developer
I’ve worked with Aaron Holbrook for more than a decade. He’s played a pivotal role in developing our organization’s online presence across multiple sites. His imaginative way of bringing our ideas into fruition—and his dependable oversight of all of our online operations—allows us to focus on our mission and to know that we’re always in the right hands for technical solutions and support.

Andy Zwick
Executive Director of the Foundation for Constitutional Government
Aaron combines genuine passion with sharp technical skill. He’s forward-thinking yet grounded, and always pushes the conversation — and teams — to a higher level.

Kenrick Buchanan
Senior PHP / Laravel Developer
Aaron's technical expertise is top-tier, and his teaching and speaking skills continue to impress. He's sharp, approachable, and genuinely kind — a rare combination.

Ron Gustinella
Software Developer at PointClick, LLC
Aaron has outstanding interpersonal communication skills and leads by example. His experience is immediately evident, and his curiosity and adaptability set him apart.

Kaitlyn Hennessy
Senior Software Engineer
Aaron mentored me through two internships, and his impact was lasting. He was approachable, thoughtful, and gave clear, actionable feedback that helped me truly grow as a software engineer. As a team lead, he brought structure and calm to fast-moving projects. He kept conversations focused and inclusive, helped unblock teams quickly, and created space for junior engineers to take ownership. I always felt both supported and challenged in the best way. ⭐️ I'd recommend Aaron to any team looking for a capable, thoughtful, and people-first technical executive.

Cameron Rice
Web Engineer
Aaron brought deep technical expertise and a unique ability to communicate clearly with both internal teams and clients. He didn’t just point out problems—he brought thoughtful solutions that helped move conversations forward and kept projects on track. Working with Aaron made even the most complex projects feel manageable. He’s a reliable collaborator, a great communicator, and someone I’d work with again in a heartbeat.

Katrina Roxas
Senior Project Manager
Aaron is very dedicated, a great team player, and very open to hearing new ideas. He has excellent communication skills and deep field knowledge.

Danette Santana
Program Manager, Northwestern Medicine
Build what Matters. Burnout not required.
- Strategic consulting
- Custom systems & development
- Coaching for burned-out builders
- Thoughtful, no-BS collaboration